Open houses
Build a coordinated open house marketing kit
Build your open house materials around one invitation: the property, event details and a clear way to contact you. Use a social post before the event, a property sheet at the showing, and local signage or neighborhood pieces where they fit your plan.
01
Write one clear invitation.
Confirm the property address, open house date, start and end times, price and contact details before designing. Keep that information together so it can be checked across your graphics, captions and printed pieces.
Use the open house listing status where it is available. Place event information in a supported text field or the accompanying caption, and check it in the preview. Do not assume a listing-status label by itself communicates the event time.
02
Match each piece to the moment.
An open house campaign has different jobs before, during and after the visit. A social post introduces the invitation; a property sheet gives visitors details to take away. Choose the pieces that serve your event rather than repeating the same amount of text everywhere.
| Material | Role | What to emphasize |
|---|---|---|
| Social post | Announce the event | The property and a clear invitation |
| Door hanger | Invite the neighborhood | A short message and contact details |
| Yard sign | Make the property visible | Large, readable status and contact text |
| Letter / A4 sheet | Inform visitors | Photos, facts and your contact block |
| Business card | Continue the conversation | Your name, brokerage and phone or email |
03
Make the handout useful after the visit.
A good open house property sheet should help someone remember the home. Use a clear main photograph, a few relevant property facts and a concise description. Give your contact block enough space to be read easily when the sheet is printed.
Choose US Letter or A4 using the editor’s market selection. Keep the information focused: the handout does not need to reproduce every sentence of the online listing. It should give someone enough context to reconnect with you.
04
Keep the campaign recognizable.
Carry one design family and the same agent branding across your social post, property sheet and neighborhood materials. Use the same main photograph where it suits the format, then adjust the crop and amount of text for each piece.
Door hangers, postcards and business cards have front and back previews. Check both sides, including reserved hanger or mailing areas. For a sign, step back from the preview and ask whether the main message is still easy to read.
05
Check the event details before anything goes out.
Review each final design against the event brief. If the time, price or status changes, update the affected materials and captions. Existing downloads do not change when you edit a saved design.
Mark My Listing supplies design files. Arrange printing, sign production and mailing separately, and confirm the required size, trim, cutout and file specifications with your provider before ordering.
- Confirm the event date and full time range wherever they appear.
- Check the address and current property facts.
- Make sure your contact information is legible in every format.
- Review the final crops and both sides of printed pieces.
- Check your printer’s requirements before downloading the final production file.